Simon Tracey, head of Davenport Lyons' Intellectual Property and Brands Practice (CRDR), is speaking at the C5 Advanced Forum on Anti-Counterfeiting and Brand Protection to be held in Prague on 28th and 29th May. The conference will enable delegates to understand how the newest technologies, information and strategies available will them to protect their brands.

Simon will be discussing "Fakes from the Consumer Perspective: Exposing the Myths", which will examine consumer attitudes to counterfeit goods and what businesses can do to counteract the negative impact on their brands.  Fellow speakers include representatives from Richemont, Puma, Microsoft, eBay and Coca Cola during the two day conference. 

To learn more about the conference and to book a place please click here.